Your direct guest is not your OTA guest
Most properties treat a direct booking as "the same reservation, minus commission." That framing quietly costs money — because the two guests behave differently long before they book.
Insights
Notes from the front line of hospitality distribution.
What we're seeing in the market, in the channels, and in the data — written for people who run properties.
תובנות
מהשטח של עולם ההפצה והאירוח.
מה אנחנו רואים בשוק, בערוצים ובנתונים — נכתב עבור מי שמנהל נכסים בפועל.